MNM Networks proposes
Smart Pavilion Definition
“Smart” is
It means a people-centered environment rather than technology.
Technology contributes to the role by creating an environment as a tool.
In exhibition halls (arts, museums, exhibitions, theme park exhibitions, etc.), mutual meaning communication between spaces, people, and contents is the key.
One-sided transmission of information and knowledge should be avoided, and mutual sharing and sympathy should be possible.
The smart exhibition hall aims to increase the intrinsic value of the exhibition by introducing technology to build an environment for mutually meaningful communication .
M&M Networks is based on the suggested movement line between space and content,
By using smart technology, the movement structure of the exhibition hall is set so that arbitrary movement (free movement) is possible.
It is planned so that viewers can experience storytelling exhibitions led by spectators.
M&M Networks showed that exhibition satisfaction was
It is believed that it is determined by the interrelationship of the three components of the exhibition hall (space, content, and spectators).
Context analysis according to content arrangement in the space, storytelling according to the viewer's movement in the space,
Cognitive experience at the point of contact between content and spectators is a determining factor in exhibition satisfaction.
Smart technology can contribute to increasing the satisfaction of visitors by contributing to layout, movement, and perception.
M&M Networks
Smart Pavilion Case
Ashoka Space
Customer Ashoka Korea
year 2020
Under the theme of “Everyone a Changemaker”, Ashoka and Ashoka Korea’s activities are expressed through works. B1 is a permanent media art space, and the first floor consists of a gallery and cafe. Each quarter, a new exhibition is held according to the theme. The exhibition hall is planned and constructed with the participation of three artists from different fields.
Ashoka Space Media Gallery
Under the theme of “Everyone a Changemaker”, Ashoka and Ashoka Korea’s activities are expressed through works. B1 is a permanent media art space, and the first floor consists of a gallery and cafe. Each quarter, a new exhibition is held according to the theme. The exhibition hall is planned and constructed with the participation of three artists from different fields.
Customer Busan Cultural Heritage
year 2021
Ashoka Space
Customer Ashoka Korea
year 2020
Under the theme of “Everyone a Changemaker”, Ashoka and Ashoka Korea’s activities are expressed through works. B1 is a permanent media art space, and the first floor consists of a gallery and cafe. Each quarter, a new exhibition is held according to the theme. The exhibition hall is planned and constructed with the participation of three artists from different fields.
Ashoka Space Media Gallery
Under the theme of “Everyone a Changemaker”, Ashoka and Ashoka Korea’s activities are expressed through works. B1 is a permanent media art space, and the first floor consists of a gallery and cafe. Each quarter, a new exhibition is held according to the theme. The exhibition hall is planned and constructed with the participation of three artists from different fields.
Customer Incheon Tourism Organization
year 2021
Ashoka Space
Customer Ashoka Korea
year 2020
Under the theme of “Everyone a Changemaker”, Ashoka and Ashoka Korea’s activities are expressed through works. B1 is a permanent media art space, and the first floor consists of a gallery and cafe. Each quarter, a new exhibition is held according to the theme. The exhibition hall is planned and constructed with the participation of three artists from different fields.
Ashoka Space Media Gallery
Under the theme of “Everyone a Changemaker”, Ashoka and Ashoka Korea’s activities are expressed through works. B1 is a permanent media art space, and the first floor consists of a gallery and cafe. Each quarter, a new exhibition is held according to the theme. The exhibition hall is planned and constructed with the participation of three artists from different fields.
Customer Ashoka Korea
year 2020
Smart Factory Iksan
Collaborative sewing factory between robots and humans based on 5G. By using 5G, which has the advantages of ultra-high speed, ultra-low latency, and large-capacity data processing, Demonstration permanent exhibition hall that aims to lead the manufacturing fashion industry
Customer Daon Automation
year 2020
Korea Exchange
Capital Market Experience Center_Seoul
Client Korea Exchange (KRX)
year 2020
History, introduction, and work experience of the Korean capital market. Smart exhibition and publicity hall where you can experience the future through real artifacts and interactive media technology
Smart Guro Promotion Center
The Guro Industrial Complex was the backbone of Korean industry. Currently, Guro is playing an important role in the ICT industry and is a local government that is pushing ahead with leading policies compared to other regions. With the keywords of eco-friendly and communication for the present and future as well as the philosophy of the smart city that Guro-gu aims, It is being operated as a “life-style public relations center” that reflects the opinions of residents.
Customer Guro-gu Office
year 2019
National Ecology Center Media Art
Client National Ecological Center
year 2017
Media artists' works are exhibited in the Medium Pavilion. The work Another Sign is a work that expresses the consideration of the basic elements that create life by taking a reverse approach to the wonderful, detailed, and gigantic appearance of nature.
Korea Exchange
Capital Market History Museum_Busan
Client Korea Exchange (KRX)
year year 2014
History, introduction, work experience of the Korean capital market, A smart exhibition museum where you can experience real artifacts about the future and interactive media technology
smart cloud show
Subjectivity Chosun Biz
year In 2013
At the Smart & Cloud Show, It consists of Creative Economy Zone/Tech Zone/Digital Signage/Google Apps/Shared Seoul Pavilion/ Smart Car Zone/Entertainment Zone, etc. Simultaneous International Conference
MNM Networks proposes
Strengths of Smart Pavilion
(Exhibition) Space, Spectator, Content
Interrelationship-based message research
space and content
Considering the spectator flow design
story composition
To convey the message of the exhibition media
optimal technology and
Design considering audience acceptance
in an unchanging space
content with change
induce revisiting of spectators
Familiar exhibition space
with new work
Presenting contact points with various viewers
